HIMSS Blogging Guidelines

Tips and tactics for submitting a guest blog post.

HIMSS Vision: Better health through information technology.
HIMSS Mission: Globally, lead endeavors optimizing health engagements and care outcomes through information technology.

Angle

Tell a story with your post. In other words,

  • What’s the value of health IT in the work you do each day?
  • Can you illustrate that value with a story, a patient story related to improved patient care, improved patient outcomes, better access to care, and/or reduced cost of care?
  • Think about this question: What are the pain points of your target audience? What keeps them up at night?

Length

Write according to what you have to say.

  • Average posts are 600 words
  • Longer posts of up to 1,500 words are acceptable, when content supports the subject

Base your content on: substance, style, frequency, format, purpose, audience and medium, as noted in this 2014 article by John Rampton in Forbes on How Long Should My Blog Post Be.

Format

Write your blog post:

  • As thought leadership - not a sales pitch
  • As a conversation, where you are talking to someone…
    • “I understand the challenges all patients face…”
    • “Our committee members…”
    • Without rants, personal criticism or ongoing negativity
  • With visuals in mind:
    • Infographics, photos, graphics, charts
    • Links to podcasts, whitepapers, videos, LinkedIn discussions, other resources
    • Relevant hashtags

Send content to HIMSS

  • Send the post as a Word document to Kelly Wagner at kwagner@himss.org.
  • Include any visuals you want to use in the email to Kelly.

Calls to Action

Include a call to action at the end of your post to encourage discussion.

  • HIMSS always includes a call to action in all blog posts.
  • HIMSS will include a call to action, if the guest post relates to a current HIMSS initiative.

Questions to ask yourself as you write your post:

  • What is the purpose of your blog post?
  • Who do you write for?
  • What topics are you most-passionate about?
  • What topics are your readers most-passionate about?
  • What do similar bloggers write about and how will your blog be similar or different?
  • What drives you to write each post?
  • What do you hope a reader will do after reading a post?
  • Why should somebody read your blog over the alternatives?
  • What is the most-important thing you can teach or share with readers?

Source for “Questions to ask yourself…How to Create an Editorial Strategy for Your Blog: Part 2, Jeremy Porter, January 27, 2016, Journalistics Blog 

Examples from the HIMSS Blog

A guest post from a HIMSS Corporate member
Healthcare Is Ripe for Tools to Enable Value-based and Collaborative Care

A series by Carla Smith on data from the Longitudinal Study from HIMSS Compensation Survey and Women in Health IT initiative
The Gender Pay Gap in Health IT is Real (8/1/2016)
Why Gender-Based Pay Gaps Exist (8/3/2016)
Achieving Gender-Based Pay Equity (8/4/2016)

A STEPS to Value podcast conducted on the gender-based pay gap and mentioned in his blog post by Adam Bazer -  Why I Stand For Pay Equity in Health IT (8/22/2016)

Blog posts as news items each week on #IheartHIT, a storytelling approach to the HIMSS Weekly Insider’s Meet Our Member column by Kelly Wagner.    

Meet Our Member: Christopher Kunney, CPHIT, CPHIMS, MSMOT

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