Tips and tactics for submitting a guest blog post.
HIMSS Vision: Better health through information technology.
HIMSS Mission: Globally, lead endeavors optimizing health engagements and care outcomes through information technology.
Tell a story with your post. In other words,
- What’s the value of health IT in the work you do each day?
- Can you illustrate that value with a story, a patient story related to improved patient care, improved patient outcomes, better access to care, and/or reduced cost of care?
- Think about this question: What are the pain points of your target audience? What keeps them up at night?
Write according to what you have to say.
- Average posts are 600 words
- Longer posts of up to 1,500 words are acceptable, when content supports the subject
Base your content on: substance, style, frequency, format, purpose, audience and medium, as noted in this 2014 article by John Rampton in Forbes on How Long Should My Blog Post Be.
Write your blog post:
- As thought leadership - not a sales pitch
- As a conversation, where you are talking to someone…
- “I understand the challenges all patients face…”
- “Our committee members…”
- Without rants, personal criticism or ongoing negativity
- With visuals in mind:
- Infographics, photos, graphics, charts
- Links to podcasts, whitepapers, videos, LinkedIn discussions, other resources
- Relevant hashtags
Send content to HIMSS
- Send the post as a Word document to Kelly Wagner at email@example.com.
- Include any visuals you want to use in the email to Kelly.
Calls to Action
Include a call to action at the end of your post to encourage discussion.
- HIMSS always includes a call to action in all blog posts.
- HIMSS will include a call to action, if the guest post relates to a current HIMSS initiative.
Questions to ask yourself as you write your post:
- What is the purpose of your blog post?
- Who do you write for?
- What topics are you most-passionate about?
- What topics are your readers most-passionate about?
- What do similar bloggers write about and how will your blog be similar or different?
- What drives you to write each post?
- What do you hope a reader will do after reading a post?
- Why should somebody read your blog over the alternatives?
- What is the most-important thing you can teach or share with readers?
Source for “Questions to ask yourself…How to Create an Editorial Strategy for Your Blog: Part 2, Jeremy Porter, January 27, 2016, Journalistics Blog
Examples from the HIMSS Blog
A guest post from a HIMSS Corporate member
Healthcare Is Ripe for Tools to Enable Value-based and Collaborative Care
A series by Carla Smith on data from the Longitudinal Study from HIMSS Compensation Survey and Women in Health IT initiative
The Gender Pay Gap in Health IT is Real (8/1/2016)
Why Gender-Based Pay Gaps Exist (8/3/2016)
Achieving Gender-Based Pay Equity (8/4/2016)
A STEPS to Value podcast conducted on the gender-based pay gap and mentioned in his blog post by Adam Bazer - Why I Stand For Pay Equity in Health IT (8/22/2016)
Blog posts as news items each week on #IheartHIT, a storytelling approach to the HIMSS Weekly Insider’s Meet Our Member column by Kelly Wagner.