Pitching Innovation at Nurses Conferences

Attendees at two major nursing conferences had the opportunity to hear pitches from five nurse innovators competing for monetary prizes at the American Nurses Association’s live, interactive event, NursePitch™. The event, developed in collaboration with HIMSS, took place on April 26, the final day of the ANA Quality and Innovation Conference and the ANCC Pathway to Excellence Conference® in Orlando, FL.

Each contestant had five minutes to present their innovative product to four expert judges and answer questions about their product, such as what problem it solves, its cost to produce, target market, and specific details on how it would work. Monetary prizes were made possible by the event sponsors, BD and Trusted, Inc.

The NursePitch™ winners were:

1st place award and $7,500 – Lisa Ousley, DNP, RN, FNP, of INSTRUCTIDERM, LLC, for her team’s product, which creates two and three-dimensional models of skin lesions. These realistic-looking “lesions” can be placed on humans and mannequins to help educate clinicians detect skin diseases, such as melanoma.


2nd place award and $5,000 – Courtney Farr, MSN, RN, FNP, APRN-BC, of House Calls, LLC, for her creation of a virtual stethoscope-otoscope that can be plugged into a phone, allowing health care providers to listen to heart, lung and abdominal sounds, as well as see into the patient’s mouth and ears remotely. This innovation, combined with her app, provides patients with a virtual health care visit.

Farr also won the “People’s Choice” Award, gaining the most online votes from audience members attending the NursePitch event.


3rd place award and $2,500 – David Bendell, MSN, RN, NE-BC, AKC, of Well Dot Health Inc., for his innovation using computer vision and artificial intelligence to continuously monitor patients to determine their needs, such as if they appear in pain, their call light is out of reach, or if they need to be repositioned. Data and images gathered are uploaded automatically into the EHR and can be viewed on a monitor at the nurses station.