Tackling Population Health Accenture leader to speak at Battle for Our Babies

Public health epidemics are some of the most challenging issues facing American healthcare today – particularly opioid addiction and the infant mortality crisis.


Michael Petersen, MD, an executive physician with a background in pediatric emergency medicine and a passion for public health, will be the keynote speaker at the August 24thBattle for Our Babies: Seeking Tech Solutions to Reduce Infant Mortality conference. It will be held at the HIMSS Innovation & Conference Center in collaboration with HIMSS, OurHealthyCommunity.com and The Cleveland Foundation.


Building relationships at the Global Center


Dr. Petersen, with the Health Management Delivery Operations team at Accenture, was also keynote speaker at a March 2018 executive briefing entitled “The Role of Private Capital in Attacking the Opioid Crisis,” held in Cleveland’s Global Center for Health Innovation. The meeting was organized by BioEnterprise, which manages the Global Center and promotes and nurtures health-care companies and bio-science technologies.

More than 70 industry experts gathered at the briefing to explore data-driven solutions that better integrate addiction services to improve treatment and move toward prevention. With attendees who already understand the opioid crisis, the group focused on accelerating innovative strategies that can be applied in specific geographic regions, and then perhaps on a national scale. The working group agreed to choose a specific issue, such as opioid-dependent babies, gather data and meet regularly at the Global Center over the course of the coming year to define a solution.

During his visit to Cleveland for the briefing, Dr. Petersen also met Leslie Evans, Director of HIMSS Innovation & Conference Center. “The purpose of the Global Center is to build partnerships and relationships,” says Dr. Petersen. “That’s how I met Leslie and we were able to connect the work that Accenture is doing in infant mortality for the State of Ohio Medicaid program with the work HIMSS Innovation Center is doing with Battle for Our Babies. This is something we’re both passionate about, so it’s a great partnership.”



Using data to help people working on the front lines of infant mortality


Battle for Our Babies: Seeking Tech Solutions to Reduce Infant Mortality will address an issue that’s become a top priority in Ohio, with the nation’s second highest infant mortality rate.


“Infant mortality is possible to solve but it can’t be done in siloes. There is hope. We need to use data analytics to build collaboration among people who are experts in this population, whether they’re serving pregnant moms or providing food for families and make them more successful at what they do,” says Petersen. “If you don’t create trust in the people delivering the message, you’ll fail. Battle for Our Babies is about reaching the messengers who actually have relationships with the people they’re trying to help – and give them direction on digital tools for engagement.”


Joseph Fiorentino is Accenture’s Managing Director of Health and Public Service. He works with state and local clients to help them use data more effectively – making it actionable and useable. “Battle for our Babies goes beyond infant mortality, with a direct correlation between the babies, the moms, families, neighborhoods they live in, socio and economic status and the wide range of government and nonprofit agencies serving them. We talk about ‘outcomes accelerated’ to give them information to make better decisions around the people they’re serving,” says Fiorentino.


As part of Battle for Our Babies, the HIMSS Innovation & Conference Center will host a Developer Challenge, with finalists competing in a pitch competition where industry leaders select the winning teams. Funded by The Cleveland Foundation, winners will be awarded a series of cash prizes, including a top prize of $10,000. Learn more about Battle for Our Babies